To contribute and support the development in the real
estate sector in the Kingdom of Saudi Arabia through
establishing and implementing unique real estate
projects in various sectors, by reinforcing engineering,
investment foundations, and standards, in a way that
strengthens the company’s position and raises its
values and its shareholders’ assets.
The company shall endeavor to establish a leading
position among competitors in the fields of construction,
development, hotels, and housing in the local and regional
markets. It will also seek to adopt the best local and global
standards and practices.
Our values are the standards that all company’s
staff are required to respect in their personal and
official capacities. They also represent the basis upon
which our reputation is built as well as the source of
prosperity and progress for our Company.
Our Value attributes